Facebook Marketing for Personal Trainers
In our recent blog we explained how you can go about building your brand, so once you’ve got to the point of promoting your brand what should you be doing?
We live in the age of social media, people are spending more and more time glued to their phones which, from a marketing perspective provides a huge captive audience as long as you approach them in the right way.
With so much content available to us now it’s no wonder a lot of people feel the need to shout their message across social media. That’s definitely not the way to get heard. While social media can be chaotic there’s an easy way to cut through all the noise. You have to know what your story is and present it on each social network in the right way.
Facebook will be a big part of the process with the largest number of users and the best versatility to promote and advertise through. The point to remember is the big sell doesn’t work anymore, don’t jump in with your special offers before people know who you are and what you’re all about. The brand building we discussed before is crucial here.
The social media expert Gary Vaynerchuk describers the process as Jab, Jab, Jab, Right Hook. By this he means before you make any sort of pitch you should be giving people value through free content which is both relevant and useful before you make any mention of selling anything. People quickly forget that they’re also consumers when putting marketing together and try to sell right off the bat. If it doesn’t inspire you it won’t inspire others.
Look at putting together a series of free content to include good quality videos, instructional articles and blogs. Keep to your speciality and develop a theme based upon that. Once you’ve sent out your series of Jabs you can deliver your Right Hook in the form of an advert for a special offer or free trial. People will be far more likely to even see your advert if you’ve already earned their trust through providing them will real value. Once you have people interested in your content you simply have to keep providing a reason for them to come back through fresh content.
Remember, Facebook isn’t designed for advertisers despite making billions in advertising, it’s designed to give the consumers the best experience. For you to make the most of it you need to be producing content that people like, share or comment on.