8 Marketing Tips for Your PT Business
People are bombarded with so many marketing messages these days and the world seems to be awash with fitness and diet tips. It’s hard to be heard above the noise so try to vary your tactics so you continue to communicate with existing and potential customers. You are probably doing some of these marketing activities for your fitness business but maybe not all of them. Like your fitness, you will only grow your business if you put the effort in.…
1) Use special offers to attract new clients
It’s super hard to get new customers. Think long term and consider how much income a long-term client will generate if they workout with you once a week for more than a couple of months. It’s worth giving away a training session for a reduced rate if it wins you a customer for life. Free sessions can be good too but remember that some people tend not to value or trust something they get for free.
2) Send a second offer to your customers after a purchase
If your customer has just bought a session or consultation from you, seize the moment and send an email thanking them for their business and informing them that they can take advantage of a special discount on their next purchase.
3) Old skool printing
Get your guns out and use a photo to create a professional-looking advert, postcard or flyer that you post around your local area. There is still a large number of people that take notice of post through the door.
4) Send newsletters
Finding new customers is great, but keeping existing or reinvigorating old customers can be easier. Make sure you collect email addresses from your clients and send them regular emails with fitness tips, diet tips and your news.
5) Get social
Ensuring they remember you with them gentle reminders of why they might need you’re your help to stay in shape. Facebook, Twitter and Instagram are great for this.
6) Get some free advertising
A well-written classified ad or an internet ad directory, where you can post ads for free might feel a bit outdated but they still work for some target markets.
7) Get blogging
Demonstrate your expertise and what it’s like to train with you in your own blog. It takes time and effort but it is low-cost way of engaging with existing and potential clients. Make sure you update it regularly with relevant content, to keep your subscribers interested.
8) Update your website
Take a look at your website – could it do with a refresh? Your website acts as your shop front, so make sure it looks the best it can. Your site should be focused, and simple to navigate, with great content and pictures of you and possibly your clients working out. Ensure your web copy is free from spelling and grammatical errors.