4 Questions to Ask Yourself to get your PT business to Skyrocket
As a PT your goal is to make money by helping clients get fit, strong and healthy while doing what you love to do. The idea behind it sounds simple but running a successful PT business is anything but.
Ask yourself these 4 questions to see if there is more you could be doing to get your fitness business to skyrocket.
1. Are You Selling Yourself Enough?
If you’re going to be successful as a Personal Trainer, you need to be a good salesperson. If you don’t promote yourself, you’re PT business is not going to grow as fast as it could. It’s really that simple. You need to sell your services to everybody you meet, have met and have not met yet.
It can be difficult to do but take some time to really think about your strengths and why you are better than your competition. Have confidence in yourself, don’t undervalue what makes you different and just get out there and sell yourself. If you need a confidence boost, just remember that if you don’t do it, no one else will.
2. Are you Differentiating Yourself from Local Personal Trainers?
If you want to be successful in business, you must prove that you’re different from (and therefore better than) your competitors. Your clients need you to help them meet their goals. And, to them, their goals are very personal so they are looking for someone they can connect with. How does your specific experience and knowledge help your clients meet their goals?
Define your personal brand and separate yourself from the competition. You are unique and good at what you do so let others know about it.
3. Are You Putting in the Hours?
For any new business to get off the ground, grow and become established it takes hard work. There is no magic formula. As a PT, you know that to build a body, it takes dedication, discipline and hard work. Building a business is no different. But, you know you have what it takes, you know you can work hard when motivated to do so.
Find what is going to drive you to success – your family, that dream home, independence, whatever… and get out there and do it.
Time is precious so make every minute count. Do what you can to fill your empty slots with new or existing clients. Don’t be afraid to offer discount training sessions to get new clients through the door. See how lovetheburn.com can help you do this here.
4. Are You Paying Enough Attention to Your Existing Clients?
Sales, marketing, finance, tax and countless other things that you have never done before but now need to be an expert in can be a massive distraction. If your mind is elsewhere and you’re not being as attentive to your clients as you could be, it will hamper the growth of your business. Remember that it’s easier to sell additional services to existing clients than it is to find new clients. So really focusing on your clients, their problems, what they like, don’t like, their stress at home or work will help you build stronger relationships and get more sales.
The old salesman’s mantra that ‘People buy from People’ is very true so make sure your clients feel loved and they will buy more from you and will refer you to their friends.
Let’s Do This!
It’s tough to grow a successful business, particularly in a competitive industry like fitness. Have confidence in yourself and your ability. Do you think Joe Wicks is any better than you?
He isn’t. So now is your chance to prove it.